The Importance of Social Media

Why is Social Media important?

Increasing your exposure to prospective customers is the mandate of every successful business. A study released by Neilsen (Leading global provider of information and insights into what consumers watch and buy) found that 92% of consumers trust word-of-mouth above all other forms of advertising and 70% chose online customer reviews as the second most trusted source. Social media is important to increasing exposure because it’s simply word-of-mouth powered by technology. We can broadcast information within a matter of seconds to hundreds and thousands of people in a cost efficient way.

How does Social Media generate revenue?

Revenue can be generated by employing strategies to attract your current customers and prospective customers. By engaging your customers with special deals or promotions only available via Facebook or Twitter, you will entice them to return and to spend more money. When they share this information (“Like” or “Re-tweet”), it will attract the attention of their friends and family via their news feed where it becomes viewable to all their connections. This drives in additional revenue and promotes a sense of customer appreciation that attracts repeat business.

The Nites platform will attract prospective customers to you in three simple ways.

  • Fastest way to advertise

By taking part in a platform designed to target our region specifically, you are directly targeting the local public 24 hours a day, 7 days a week, 365 days a year. It is the fastest and quickest form of word-of-mouth that not only nurtures current customer-business relationships, but also fosters new ones.

  • Understand the needs of your region instantly

You will be able to access invaluable information gathered from our users. Such as what new trends are appearing and the needs and wants of the public. Not only that, but you will have access to our analytical information we gather such as age groups, cities, countries, and languages of all our viewers. This will provide great knowledge for the way you engage the public in your official social media outlets.

  • Advocate support for local economy

As a business, it’s a great selling point to your customers that you’re an advocate of supporting the local economy. By supporting a platform designed to raise exposure for local business, you foster a unique community atmosphere between you and the public.

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